Spotify experimenting with music videos?
I just logged in to Spotify to be presented with a video premiere of Jimi Hendrix - Bleeding Heart. What's so special about that? So far, Spotify has been all about music, not music videos. Although there have been rumours in the past about Spotify launching a video service, this is the first time the company is actually using its popular and wide spread music app to broadcast a music video.
It could only be a "simple" promotion for the latest release of Jimi Hendrix (it obviously is a paid advertising format), but it could also be some kind of test to see how users react to the possibility of streaming music videos within Spotify. I think it is great!
