Does Facebook really understand its user's needs? It doesn't seem so!
On Wednesday, Facebook announced that it will simplify its privacy settings after weeks of protests and criticism. And I noticed something interesting:
In an interview with Inside Facebook Mark Zuckerberg, CEO of the social network, said this:
"If you asked me what I thought would be most likely thing that people would want to change, no one at the company thought it would have been simpler privacy controls. I actually don’t remember any conversations we had internally about this before [the changes and new features launched a few weeks ago]."
And now, read how Facebook is explaning the upcoming changes in a blog post published yesterday evening:
- Reduced the number of settings required to make all information private from nearly 50 to less than 15.
- Introduced presets that cover 18 individual settings for sharing with one single control—two clicks to control what had been more than 100 different options.
- Consolidated 10 settings on three separate pages into seven settings on one page.
- Reduced the number of separate pages in the privacy settings from 13 to eight.
More than 100 different sharing options and nearly 50 settings to make all information private, and Mark Zuckerberg tells us that no one at the company thought users would have wanted simpler privacy controls?! What does that say about how much Facebook actually understands its users?
